Order Online!
If you also want to enjoy our delicious Italian pastries you can order one by phone, email or visit our shop.
Modern Italian Pastry
Italian culinary team transforms the Hilversum dining landscape with renowned Primo Restaurant and Salumeria Primo delicatessen proudly announce opening of Italian pastry shop, The LAB!
Lab Hilversum
LAB is the first pastry shop by PRIMO, the most popular Italian restaurant in Hilversum.
Launched in 2023, LAB is not just an experimental lab, but a vibrant space where traditional recipes and innovative culinary creations collide. Imagine sipping on a delightful Neapolitan coffee, indulging in scrumptious cakes, or even fitting in a work session during lunch break – it’s all possible at LAB.
Our pastry chefs are culinary wizards, consistently conjuring up new, delightful treats to surprise you, incorporating also plant-based, gluten-free and other allergy-free recipes!
LAB is the go-to destination for all things joyous and indulgent!
